You’ve sat in a bathtub of baked beans, climbed Kilimanjaro, had your legs waxed, your head shaved. What next? Scratch cards are the surprisingly simple and seriously effective method of fundraising (minus the need to scale scary mountains or discover beans in orifices weeks later). Here’s all you need to know about fundraising with scratch cards (straight from the horse’s mouth of our industry experts).
First things first: Decide on your scratch card format
With ‘Scratch and Win’, you’ll choose the price and pick the prize (all the better if you can ask for a donation from a local business), and the card will reveal whether it’s a winner once the silver panel has been revealed.
While you could pick run-of-the-mill print-your-own scratch cards – these won’t detail the prize, the price or feature your branding (and, in all honesty, they’re pretty time consuming).
In contrast, creating your own design is easy to set-up and incredibly cost-effective (our scratch card pricing starts at just £170 for 250 x B/C sized cards). They also look more professional and can feature the very real story of those you’re raising funds for.
Other pre-printed cards include name the teddy and football fundraising – with squares sold off and a single silver panel – these ideas are limited to the number of entrants however, as there are a finite number of panels.
A lesser used and rather more novel approach is to feature a ‘Scratch and Give’ at your event or in your bricks-and-mortar store. These large scratch cards feature lots of silver panels – each donator scratches one off to discover how much they must donate to be in with a chance of winning the ultimate prize. Donations could range from £1 to £5, with a few panels being ‘free’.
How to skyrocket the sales of your scratch cards: Five top tips
- First, rope in the volunteers, ask them to sell to:
- Friends
- Family
- Co-workers
- People attending your fundraising events
- People attending other groups’ events (you’ll need to get permission, of course)
- Selling scratch cards for charity
You can also feature your scratch cards at local businesses, as well as on your own retail counter.
- Offer an enviably prize that people genuinely want to win
- Motivate your sales team with a prize that will be won by whoever sells the most amount within a certain amount of time
- Encourage every member of your team to sell, with a smaller prize given to anyone who sells over a set amount
- Get in touch with the local press for some positive PR and be ready to sell your scratch cards online or at a local convenient base
At Scratchcards.co.uk we know all about winning losing combinations, how different sizes suit different scratch card game formats and the many different options when it comes to upgrading your design. In short, if you’re fundraising, and you want a charity scratch card, you should probably start with our experts – explore our charity scratch card pricing now, or get in touch with our team.