Why indeed? It seems like nowadays we are all conscious of saving money, so indulging in seasonal marketing might at first seem like a waste of funds. It’s not. Customers are much more likely to engage with any promotion that is only for a limited amount of time, because it evokes the exclusivity factor.
Furthermore, holidays like Halloween are often not aimed at adults: children go to parties and go trick or treating, whereas adults are lucky if they get some paltry decorations in the workplace. By temporarily refocusing your scratch cards campaigns to provide this sense of seasonal adult fun, you’re tapping into an undernourished but very appreciative market.
If you’re still not convinced, take a look at one key example of Halloween rebranding: the Cadbury’s Screme Egg. Not only did this rebranding allow for an increase of sales during a season where the traditional Eastertime creme egg wasn’t selling well, it became a total talking point – all it needed was some green goo and a cracking pun!
As to the prizes on offer, that’s completely up to you, but we’d always recommend committing to the theme and having Halloween themed decorations under panels, or spooky puns!
As for your main design, we’d encourage you to get as creative as you like! Alongside traditional ghosts, ghouls and pumpkins why not think about some of these daring designs:
If you like the idea of offering a limited time, Halloween promotional scratch card, but aren’t too sure what competition to go with, here’s some of our favourites:
The possibilities are endless! Order today to get your scratch cards in time for Halloween! If you’re struggling with a complex idea for your Halloween themed scratch card design, don’t hesitate to get in touch with our friendly team today.
